A couple of years ago I lamented the MTV Video Music Award ceremony that originated from Miami's basketball arena. The VMAs have always been my favorite award show next to the Oscars and part of the fun was the mix of style and class. Call me an idiot but there was something very cool about Eminem rolling with a whole crew of Slim Shaddies through Radio City Music Hall. The Miami shows (there were two) seemed like a sham of the classic VMAs but after tonight's show they seem classic.
Faced with sagging ratings the ad wizards at Viacom apparently decided to overhaul the show this year. Instead of holding it in a theater or arena they held it in a casino, The Palms, to be exact. They also reduced the number of awards and introduced fake categories like Quadruple Threat of the Year. The performances were played out in various suites in the hotel and sounded like crap. Obviously this is meant to appeal to the intimacy the MySpace generation feels with their stars but whoever decided this is probably the same type of folk that figured that Just Say No would keep kids of drugs. It was asinine and poorly executed.
Of course despite my venom there were some cool moments like:
*Brit Brit might have lip synced poorly and had some ass dimples but she put on a good show and damn if I don't like the new song. It's Britney bitch!
*Justin Timberlake accepted awards by asking MTV to play more videos and to stop showing so much reality TV which was especially poignant after accepting one award from the cast of The Hills.
*Cee Lo singing Darling Nikki with Foo Fighters made my inner Prince beem.
*I don't know who Chris Brown is but his dance show was the bomb yo!
*Linkin Park actually gave the show some real live musical energy.
*Kid Rock and Tommy Lee got in a fight...that's pretty cool.
*Holy crap Dr Dre looked like he ate Barry Bonds and all his roids but damn it was cool to see him get respect.
One other thing MTV promised in the face of sagging ratings was that this show would never be replayed. All I can say to that is Thank You MTV!
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