Monday, February 06, 2006

Super Bowl Ads and why I'm a sucker?

As I sit here recovering from a food coma, I had some thoughts on the great and all powerful Super Bowl from yesterday.

My favorite part of the ads are the previews for upcoming films as it ususally gives one a chance to get hyped for some mindless summer blockbusters. Sadly that was not the case last night as we got shorter versions of previews already in theaters, (Mission Impossible 3 and Pirates of the Caribbean), and ads for films that have no business advertising during the Super Bowl. The Adam Sandler flick looked like his version of the Jim Carey god movie and the Mos Def/Bruce Willis film looked like Die Hard 3...again. Maybe the only bright spots were the preview for Cars from Pixar and the preview for V for Vendetta. Not sure what either film is about yet but the visuals and editing used in the trailers at least peaked my interest.

Now on to the other ads. The Ameriquest ads made me laugh the hardest but I had to be reminded twice what they were selling. Likewise I loved the magic beer fridge spot but was it Bud Light or Miller Light. Sadly the commercials that made the most impact on me weren't the most creative or best executed but they did sell their product the past. For example, I don't know what Vault is but after watching that I want to know where I can get it and does it come in diet.

Halftime was what you expected. The Stones did the same thing they've done many times before and I'm sure there are people that enjoy that. Personally my favorite part was spotting the digital clocks on the stage that were counting down to the end of their performance.

Oh, I heard there was a game as well. Glad the Steelers won but the game continued a trend that started in the Rose Bowl of incompetent referees. I'm not just talking about bad calls but slow calls and too many midfield meetings. Where was Ed Hockuley and his gun show?

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