-4: The West Wing- After the last show I kind of wish Alan Alda had won. Don’t even bring Rob Lowe back if you’re not going to allow him to interact with the other characters he shared the screen with for four years. Also, if you’re going to open your final season with a flash forward you need to finish your season with a flash forward. Very disheartening to see all the positive momentum the show had regained in its final season go to waste.
+2: The O.C. - I’ve been one of the few people on the bandwagon this year but I think the season finale proved my point that The O.C. is back…bitches. Killing off a major character who has become annoying to both the audience and the other characters takes the kind of ingenuity usually reserved for shows like Lost. The fact that creator Josh Schwartz is coming back full time next season hopefully means we can expect even better.
-2: The NBA- Message to the NBA, if you want people to start tuning in to your low rated playoff games start scheduling them with some consistency. Last night the LA Clippers forced a game 7 in their series with Phoenix Suns. As much as the league has dwelled in the land of negativity for the last few years this sounds like a game that might actually be entertaining. So if game 6 was on Thursday you’d expect a day off and then game 7 is on Saturday, correct? Wrong. Well then it must be on Sunday right? Nope, the NBA has scheduled it for Monday which makes about as much sense as having teams play back to back days. Oh wait, the NBA already did that to New Jersey and Indiana in the first round. If you’re going to make your playoffs last 4 months at least try to keep the schedule consistent.
-1: USA Today- Last week USA Today actually broke a relevant news story with new details on the NSA wire tapping program. While I respect them for acting like a real newspaper I’ve got to deduct a point for acting out of character. When I read the USA Today, I expect colorful charts and generic stories on America’s love affair with the hamburger. Stick to what you do best and leave the real reporting to the Times and Posts of the world.
-2: Sony Pictures- In one of the more idiotic moves in marketing history, the studio banned internet reviewers from the press screenings of The DaVinci Code this week. The only thing worse than an internet scribe railing against your movie, is an internet scribe railing against your movie that hasn’t even seen it. The negative buzz is out there anyway as most of the “legitimate” press has been panning the movie. I’m sure it will still do a huge opening, as throngs of people including myself head to the theater, but this kind of pub can lead to huge 2nd week drop offs.
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