Fired Before Hired

Last year when NBC introduced The Celebrity Apprentice, it sounded like a desperate grab at attention by a fading pseudo celeb himself, in Donald Trump. While I was probably accurate in my assumption, I did find myself tuning in week after week as the D-list stars lied, swindled and backstabbed each other. It was entertaining as hell and certainly breathed life into the Apprentice franchise. Of course, there was one big thing that impacted last year’s edition and that was timing. The WGA strike left a huge hole in the TV schedule last winter and Lennox Lewis and company quickly filled it. The strike however did not register with me as I set up my TiVo for a season pass for the latest installment of Celebrity Apprentice. As I sat down and watched the two-hour premiere I quickly found the fast forward button and before you knew it, I was done in less than 4 minutes. I know the novelty is gone, I know this cast of celebrities is even more questionable (Herschel Walker and a briefcase model?) but the truth of the matter is the show has really just been exposed by the quality of the other shows around it. Sorry Donald but I’m cancelling my pass and if there is a TV God hopefully NBC will follow suit shortly.